Berliner Tageblatt - Google, Apple brace for earnings as Meta shares skyrocket

The results of the world's biggest tech companies follow several weeks of unprecedented layoff rounds in the usually unassailable sector amid pessimism about the economic outlook.

The souring mood followed a long spell of outsized growth during the peak Covid-19 period when consumers went online for work, shopping and entertainment.

Meta as expected on Wednesday said sales fell last year, the first time that occurred on an annual basis since the company went public in 2012.

The social media giant said sales dropped one percent to $116.6 billion, while it also announced that the number of daily users on Facebook hit two billion for the first time.

But CEO and founder Mark Zuckerberg said he was upbeat about the future, pointing to the success of short videos and to AI that improved ad delivery after Apple made targeting users harder to do on the iPhone.

He also assured investors that Meta would take bolder decisions and run a much nimbler operation, hinting at more layoffs and spending cuts.

Shares in Meta jumped as much as 25 percent on Thursday, setting the bar high for the earnings announcements by the other tech giants after markets closed later in the day.

Following in Meta's wake, Google's parent company is expected to also announce a slump in ad sales, which would be only the second quarterly fall since the search engine giant went public in 2004.

Google has long seen itself as an innovation leader and was caught off guard by the sudden rise of user-friendly AI such as ChatGPT, which is seen as a potential rival to Google's all-powerful search engine.

CEO Sundar Pichai last month announced a plan to lay off 12,000 people in order to reverse pandemic over-hiring and focus on new areas, especially artificial intelligence.

Analysts polled by data company Factset are predicting a drop in quarterly ad sales, which makes up more than 80 percent of the company's revenue, to $60.4 billion, down from $61.2 billion a year before.

- 'Glimpse' on demand -

Apple is the only tech giant that has yet to announce major layoffs in recent weeks and investors will be taking a hard look at how its sales have been affected by China's zero-Covid policy that was only recently lifted.

China remains the key manufacturing hub for iPhones and the drastic restrictions adversely affected Apple's ability to export the iPhone 14 during the key holiday season.

Apple, the world's biggest company in terms of market value, is also expected to see a drop in activity, with analysts forecasting quarterly sales of $121.5 billion down from $123.9 billion a year ago.

"The most important earnings for the market will be Apple's, which will give a glimpse into the overall demand story for consumers globally while giving a snapshot of the China supply chain issues starting to slowly abate," said analyst Dan Ives of Wedbush Securities.

The iPhone-maker is also burdened by a drop in smartphone sales worldwide, its key driver for profits.

According to the International Data Corporation, worldwide smartphone shipments declined 18.3 percent year-on-year to 300.3 million units in the fourth quarter of 2022.

Amazon is expected to report an inflation-fueled increase in sales despite the company announcing a massive round of layoffs to correct for a hiring binge during the pandemic when business growth ramped up.

Last month, the company said it would let go more than 18,000 employees after the workforce swelled by 800,000 employees during the peak years of the pandemic period.

Analysts polled by Factset said sales at the online store would rise to $145.7 billion, up from $137.4 billion a year before.

Net profit at Amazon would however take a massive hit, they said, falling to just $2 billion from $14.32 billion a year ago.

L.Janezki--BTB