-
STARPRIME Responds to Diverging Gold Market Demand with AM/PM Fixing and XAU24/7
-
'Vande Mataram': Why is India's freedom song in spotlight?
-
Ukrainian fashion designer debuts art between air raids
-
Counterculture pop artist Peter Max dies at 88: US media
-
Gambian businesses struggle under prolonged blackouts
-
Asian Games chief defends 'functional' rooms after backlash
-
Fiji declares national HIV crisis
-
Leader's sister says only 'idiots' think N. Korea to give up nukes
-
Australia to cut migration to fix housing crisis: minister
-
World's water cycle becoming more unpredictable, UN warns
-
NASA scan discovers new, 'once in a century' Moon crater
-
Where the US-China tariff row stands ahead of White House summit
-
Most stocks rise as Fed hikes and indicates drive to curb inflation
-
Croc-habitat gets green light for 2032 Olympic rowing
-
US again denies Palestinian leader Abbas visa to attend UN assembly
-
Indonesia cash-for-photos scheme turns animal hunters into protectors
-
Lula says he will go to UN to tell Trump to 'stay out' of Brazil's elections
-
'Left-field' life: Briton becomes Thailand's top foreign monk
-
Messi heads Inter Miami to Campeones Cup triumph
-
India's transgender amendment leaves many in limbo
-
AI looms large ahead of Xi, Trump summit
-
Trump to host Xi amid pomp, low expectations
-
Smith still haunted by 'Sandpapergate' as he prepares for South Africa Tests
-
Harry set for UK public outings with security, royal status hazy
-
UK-Sudanese author pens book to give children 'African history of Africa'
-
NFL Chiefs' Kelce among investors bilked in Ponzi scheme
-
Boehly and Walter sell Chelsea stake to Clearlake Capital
-
Trump threatens EU over 'hostile' Canada association plan
-
US House backs data center power cost bill amid midterm backlash
-
Argentine judge orders suspension of Falklands oil project
-
US Congress passes sweeping Russia sanctions bill
-
Carrick takes the blame as troubled Man Utd suffer League Cup misery
-
Barca hit Racing for seven as Atletico crush Osasuna
-
Barcelona hit seven in Racing Santander rout
-
US Fed raises rates to tackle 'too high' inflation, irking Trump
-
Amorim's Milan beaten by Benfica, Sunderland make dream European return
-
Man Utd misery mounts after League Cup collapse against Brighton
-
US stocks fall, dollar gains after Fed lifts interest rates
-
Turkey releases 106 protesters, jails more LGBTQ activists
-
Seahawks rule out Darnold for Sunday game at Arizona
-
US Fed raises rates to tackle 'too high' inflation in move sure to rile Trump
-
Mbappe explains Ceuta shirt stance after criticism
-
England were 'waiting for death' in World Cup semi-final defeat: Tuchel
-
Improving Atletico cruise to comfortable win over Osasuna
-
NFL star fined for displaying name of slain Palestinian girl
-
Candidate for UN chief calls for AI regulation akin to nuclear weapons
-
Witsel retires from internationals after 18-year Belgium career
-
O'Neill expects Celtic recovery after Old Firm misery
-
US Fed raises rates to battle inflation in move likely to rile Trump
-
Man City midfield trio backed to emulate Rodri and Silva
'Mediocre' Man Utd must take tough decisions, says co-owner Ratcliffe
Manchester United have become "mediocre" and the club cannot shy away from "difficult and unpopular decisions" as they seek to return to the top says co-owner Jim Ratcliffe.
Ratcliffe's comments echo those of new manager Ruben Amorim, who said Friday that United are a "massive club" but not a "massive team".
Ratcliffe's company INEOS took over the club's football operations earlier this year but United have continued to struggle on the pitch despite a shock FA Cup win last season.
The Old Trafford hierarchy lost patience with manager Erik ten Hag at the end of October, replacing him with highly rated Sporting Lisbon boss Amorim.
"The club has drifted for a long period of time, a decade or so," Ratcliffe told the United we Stand fanzine. "Manchester United has become mediocre.
"It's not elite and it is supposed to be one of the best football clubs in the world. That's what it used to be under Alex (Ferguson). There is major change to come to achieve elite status. There has already been huge change."
United have not mounted a sustained challenge for the Premier League title since Ferguson won the trophy in his final season in charge in 2012/13.
"We have to make some difficult and unpopular decisions," said British billionaire Ratcliffe. "If you shy away from the difficult decisions then nothing much is going to change."
Ratcliffe, who has overseen an overhaul of United's backroom staff since his arrival, criticised the club's recruitment.
"We must have the best recruitment in the world," he said. "Data analysis comes alongside recruitment. It doesn't really exist here. We're still in the last century on data analysis here."
He added: "These things don’t happen overnight. You can't just flick a light switch and sort out recruitment. It's all about people and we need to find the right people."
Ratcliffe spoke highly of "intelligent, thoughtful" new coach Amorim and said the club had a "great chief executive" in Omar Berrada.
"It's one of the biggest challenges in the sporting world, taking United back to where the club should be," he said.
"That's a very rewarding challenge if we get there, but it's a rocky road with ups and downs."
Ahead of Saturday's home match against Nottingham Forest, United were 13th in the Premier League table.
I.Meyer--BTB