![Paris seeks to boost sluggish sales for Paralympic Games](https://www.berlinertageblatt.de/media/shared/articles/f5/d7/31/Paris-seeks-to-boost-sluggish-sales-560155.jpg)
-
Trump offers tech sector policy flips ahead of election
-
Spacecraft to swing by Earth, Moon on path to Jupiter
-
What's the fallout of Mexican drug lords' capture?
-
Video game makers see actors as AI 'data,' says union on strike
-
Chinese qualifier Shang to face Thompson in ATP Atlanta semis
-
Concern grows as Venezuela blocks election observers
-
'Massive attack' on French rail threatens more chaos
-
'We did it!': France breathes sigh of relief after Olympics ceremony
-
Blinken, in Laos, set for talks with Chinese foreign minister
-
Regional concern grows as Venezuela blocks vote observers
-
Historic river parade, Dion show-stopper ignite Paris Olympics
-
Rainy Paris Olympic parade dampens many spectators' spirits
-
G20 pledges to work together to tax ultra-rich
-
The one of a kind Paris opening ceremony: five memorable moments
-
Justin Timberlake seeks to dismiss DUI case
-
Warner Brothers Discovery sues NBA over Amazon rights deal
-
Kobe Bryant locker, Maradona jersey up for auction in New York
-
Historic river parade launches Paris Olympics
-
Stocks rise as US inflation data boosts rate cut hopes
-
New York family of Holocaust victim reclaims Nazi-looted art
-
NASA Mars rover captures rock that could hold fossilized microbes
-
Thousands evacuate season's biggest wildfire in northern California
-
Sinaloa Cartel co-founder pleads not guilty after stunning US capture
-
Ethiopia mourns victims of landslide tragedy
-
Lady Gaga adds sparkle to star-studded Olympic show
-
Airbus and Boeing supremacy secure despite turbulence
-
Teams sail down Seine in rain-soaked Olympics opening ceremony
-
Norris hoping for more after topping Belgian practice times
-
West Indies' treble strike rocks England in third Test
-
Trump slams rivals as he meets Netanyahu in Florida
-
Olympic opening ceremony under way on River Seine
-
Mott's England future uncertain as ECB chief fails to offer support
-
Trump meets Israeli PM Netanyahu in Florida
-
S.African police say 95 Libyans detained at suspected military camp
-
Blinken set for talks with Chinese counterpart in Laos
-
Norris heads Piastri in McLaren one-two at Belgian GP practice
-
G20 seeks common ground on taxing super-rich
-
European medicines watchdog rejects new Alzheimer's drug
-
Harris gets vital Obama backing in battle against Trump
-
Habib, Ebden eye Alcaraz and Djokovic shocks at Olympics tennis
-
Stocks rise as inflation data boosts rate cut hopes
-
Long queues, ticketing problems ahead of Paris opening ceremony
-
Two Sinaloa Cartel leaders face US charges after stunning capture
-
Spain train driver jailed for 2.5 years over deadly 2013 crash
-
Paris poised for Olympic opening ceremony spectacular
-
Judoka fails doping test in first case at Paris Olympics
-
Holder and Da Silva keep England at bay after West Indies collapse
-
Alpine F1 boss Bruno Famin to leave in August
-
Ethiopia declares three days of mourning after landslide tragedy
-
Brazilian dunes dotted with dazzling pools make UNESCO heritage list
![Paris seeks to boost sluggish sales for Paralympic Games](https://www.berlinertageblatt.de/media/shared/articles/f5/d7/31/Paris-seeks-to-boost-sluggish-sales-560155.jpg)
Paris seeks to boost sluggish sales for Paralympic Games
Organisers of the Paris Paralympic Games are set to launch an advertising campaign on Monday to boost sluggish sales for the event this August and September, with only 300,000 tickets purchased by the public so far.
The billboard and online campaign 100 days before the start of the event will feature several leading French Paralympic athletes with the tag line: "We aren't missing anything, only you."
Around 900,000 tickets -- one third of the total -- have been sold so far, but 600,000 have been purchased by French public sector organisations and the Olympic and Paralympic committees, according to figures from the organising committee.
The sales data has barely changed since the turn of the year, even though seats are priced for as little as 15 euros including at the most prestigious locations around the French capital.
"We want to say to everyone, French people first: it's time to mobilise around the Paralympics," Julie Mathikine, brand director for Paris 2024, told reporters.
"It's a shock advertising campaign, to create a reaction, to make people understand and realise," she added.
Michael Aloisio, deputy director general, acknowledged "that French people don't know our Paralympic athletes. We need to speak about them, to personalise the event".
But he and others stressed that Paris 2024 was no different from the London Games in 2012, where around 40 percent of Paralympic ticket sales occurred after the end of the Olympics.
The Paris Olympics run from July 26-August 11 followed by the Paralympics from August 28-September 8.
"We understand the extent to which the Olympic Games are the best promotional tool because people want the party to carry on and experience the Games at home," Aloisio added.
Although ticket sales might be low, organisers have sold the broadcasting rights for the 22-sport Paralympics to a record 160 nations and territories.
Some of the best-known Paralympians are set to appear in Paris including quadruple amputee Bebe Vio, an Italian fencer, American "armless archer" Matt Stutzman and "blade jumper" Markus Rehm.
The sport will take place in the same stadiums that will be used during the Olympics, including at temporary venues at the Eiffel Tower, the Invalides, the Grand Palais and Versailles Palace.
Organisers of the Paris Games are promoting a new, lower impact model, with only two new sports venues and the athletes' village built from scratch.
L.Dubois--BTB