Berliner Tageblatt - Japan's men told to clean at home, not just the World Cup

FIFA lauded Japanese fans this week on social media platform X for their "impeccable manners" that saw them tidy up the stands post-game, with pictures of men in blue avidly picking up trash.

Similar images have since proliferated online, but one X post went viral after claiming Japanese men aren't all that they are cracked up to be.

"Japanese men spend among the least time on housework internationally," read the post, which has been viewed 1.9 million times.

"Please do it at home," the post said, with a satirical illustration showing a fan who proudly cleans up the stadium is, in fact, relaxing on a sofa at home, oblivious to the pile of laundry and his wife or mother doing the dishes.

Japanese men participate notoriously little in household chores, with women spending 5.5 times more time than men taking on "unpaid work" such as shopping, domestic chores and caregiving, the Cabinet Office says, citing 2021 OECD data.

The gap is far greater than in Britain, France and the United States, where women spend 1.8 times, 1.7 times and 1.6 times -- respectively -- longer than men doing unpaid work.

While supporters describe the act of cleaning up the stadium as proof of Japan's cultural altruism, others have also seen it as slightly performative.

And opinions have been divided on the viral X post.

"Wives struggling with husbands who don't clean at all should have them wear Samurai Japan uniforms at home too," one comment said.

"This is too much of generalisation -- not all Japanese men are like that," another user wrote.

C.Meier--BTB